The Creative Giant Show, Episode 42: My Savvy Life


Thanks to Charlie Gilkey for having me as a guest on The Creative Giant Show. Charlie is an amazing interviewer and it was fun to share my story with his audience. We covered a lot through the show, but here are some of the highlights: 

  • How I got interested in social media, video, and putting them together

  • Why it’s important to turn down opportunities that don’t fit your goals

  • How to take time off when “social is a 24/7 job”

  • Why the number of Twitter followers you have is far less important than whether you can get people to act

  • Why technology can isolate us more, at the same time that it gives us more ways to connect with each other

  • Why there can be surprising differences between how we’re perceived online and in person

  • Why a lot of college students are getting off of Facebook

  • Why your personal profile and your business profile can never be completely separate

See more about the show here and you can also listen below: 

Listen to all of The Creative Giant episodes on iTunes.

Take a Social Media Detox


Today it seems very common to feel like social media can take over our time and our lives. Some have gone as far as jumping into a full detox mode or others have felt better after cutting back on their usage. There are a couple of ways - and a number of tools - to make this possible. Plus, let’s take a look at the advantages of doing so!

Have some self control. Which social platform is it that starts sucking your time? Facebook? Twitter? BuzzFeed? With SelfControl, you can block your own access to distracting websites, mail servers, or anything else online for a set period of time. Until the timer expires, you won’t be able to access those sites.

Go on airplane mode. If you find yourself anxiously scrolling through Instagram and Facebook making sure you aren’t missing out on anything, you soon realize that you ARE missing out on something — REAL LIFE. Put your phone on airplane mode when you are with your friends. You’ll still be able to take photos to share later, but this way, you enjoy the moments as they happen.

Eradicate your news feed. Hurry! Download the News Feed Eradicator for Facebook. This cool Chrome plugin removes your Facebook news feed and replaces it with an inspirational quote to keep your priorities straight. Your inbox and profile page is still available if you needed them, but with this plugin, you are taken away from the distractions of the Facebook news feed. 

Ready to go even further?

Delete apps from your phone. Don’t worry, I said “apps” and not “accounts”. This isn’t quite cold turkey, but this will keep you from wanting to access these networks while you’re on the go. 

I have a feeling if you are taking more time away from your screens, you’re going to start feeling better. In fact, there’s a study to prove it. Neuroscientists observed 35 people who were totally cut off from their devices in the Moroccan dessert. They studied participant’s facial expressions and physical movements, as well as how they related to one another. This is what they observed: 

Better posture, deeper friendships. By looking forward and into people’s eyes (instead of down at screens), this opened up the front of their bodies, pushing back their shoulders and realigning the back of their head with the spine. 

Google is a conversation killer. Without Google, people keep talking as they look for an answer instead of ending the questioning by immediately Googling the answer. This creates bonds between people. 

Improved memory. Because people were more present in their conversations, their brains were able to process and store new information more easily. 

More-efficient sleep. Studies show that people who check their phone before going to sleep (who doesn’t?!) don’t get particularly high-quality rest. The guests on the trip said they felt more rested and rejuvenated even with less sleep.

New perspectives. One of the most powerful findings was that people tended to make significant changes to their lives when they were offline for a while. The lack of constant distraction appeared to free people’s minds to contemplate more important issues in their lives, and it also made them believe they had the willpower to sustain a transformation.

My last helpful suggestion to add some value to your detox? Get some extra sleep. Professor Russell Foster, a University of Oxford neuroscientist, claims that less than five hours of sleep leaves brain cells so damaged the person might as well be drunk. He echoes suggestions from studies that too little sleep speeds up the aging process and is linked to a higher risk of cancer, heart disease, and type two diabetes. 

Go ahead and enjoy yourself with these suggestions on a digital detox. It doesn't have to be painful and as you can see, it only provides excellent health benefits. 

Webinar: 3 Tactics to Overhaul Your Social Media Strategy within the Next 30 Days

I've teamed up with the amazing duo of Chelsey and Rochelle Veturis with Sister Act Media for a live online event to give your social media strategy an overhaul!

12:00 - 1:30PM PACIFIC


  • Why only three elements of your marketing strategy should receive the bulk of your attention, energy, and focus.

  • How many people can you actually know? The surprising truth behind social media follower counts and what this means for YOUR social media marketing strategy.

  • How to discover and clearly communicate the direction of your brand so that top tier companies will hire you instantly! Learn the #1 thing brands are truly looking for, when they select social media influencers (or "brand reps") to represent their products and services.

  • How to create polished online videos that increase your visibility + perceived value, while getting you noticed by new clients and the media.

  • The truth about Facebook and what's working TODAY. Learn how to work around Facebook's tricky algorithm + how to get your content seen by new, qualified prospects.

Come and join us and receive a resource guide plus a worksheet!