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Leading Ladies - Sylvie di Giusto

Stephanie Carls

You never get a second chance to make a first impression. Sounds like something we have all heard and also know it's completely true! I've learned so much from Sylvie di Giusto about how to make the best impression with my actions, my appearance, and my words. In fact, you can download her free e-book, "100 Ways To Make a Powerful First Impression" to start putting your best foot forward.  After meeting Sylvie through another Leading Lady, Shauna Mackenzie, I have been amazed at the information Sylvie shares on her social channels, feedback from events where she speaks, etc. This is one lady you need to follow as well! You can find Sylvie on Twitter as well as her website.


I originally worked for about 20 years in HR for various corporations. I eventually came to a point where I wanted to be independent because I had gotten married with kids. I didn’t want to be a stay at home mom so I just I did it. I also wanted to be my own boss, rather than having to answer to anyone else. I wanted the ability to create my own schedule.  I made a leap of faith to start my own business. Many entrepreneurs have the problem where they don’t do it. You think you have to think through everything but at one point you have to jump right into it and do it.  Just do it. I encourage you to just get started. Don’t wait. Sometimes we make the mistake that we need everything figured out to start but I truly encourage you to just do it. You will never know if it would work out if you don’t do it.


Everything! Everything is a risk when you go on your own and if you don’t have a monthly paycheck like I was used to having when I worked with corporations.  I risked my corporate career, my family, my friends, and my health. You will never know if it’s going to work out if you don’t risk those things.


I am scared that one day I my children will look back and tell me that they didn’t have a happy childhood. Everything I do and my highest and biggest value in the world  is their happiness. This means that they also need to have a happy mom. I had to admit to myself that I needed to work to have my happiness. I am constantly having to balance things with my children, making them believe that I don’t work too much but showing them as a role model that I do something that I love. Right now, I think that balance works out very well but I will definitely not know until they look back in 20 years.


A major turning point for me was to find out that I cannot be everything to everybody. Learning to say “no” was hard for me. I had to find out that I needed to go into a niche market with image consulting. I thought I could offer everything- I could be a wardrobe consultant, fashion stylist, soccer mom, CEO… my thought was “Just buy one of my freaking awesome services, and give me money!” However, I had to learn that positioning yourself this wide does not make you an expert. If I have a heartache I go to a heart specialist not just a doctor. If I have teeth pain I go to a dentist, I don’t just see a doctor. When I started to say no to a lot of services I offered and people who reached out, I developed a clear niche. I worked with executives and corporations. Focusing on a niche market has made me an expert and people now identify me as that. Don’t be everything to everybody. Identify your perfect client. Mine was even found in the name “Executive Image Consulting.” I gave them a clear picture of what I do and it was easier to describe what I do and hunt down my perfect clientele.


  1. “Don’t be cheap, be the best.” This is something Jeffrey Hayzlett yelled at me when I asked him a very smart question about discounting my services. Don’t discount your services and products, instead always deliver the best quality in everything you do and people will accept that they have to pay the price for it.
  2. “Be amazing. Always.” This is something that Shep Hyken told me and something that I truly believe in. I usually under promise and over deliver to my clients. Always keep in mind that you have to be ahead of your competition and the easiest way to stand out in the market is to be amazing at everything you do. First and foremost with the customer service you deliver and the way you make your clients feel should be amazing too. “Would I buy my own service?”
  3. Scott McCain, “Don’t miss the good stuff.” He reminded me as a business owner it’s easy to think that the world won’t exist anymore if you don’t do this the very next day. But I have this amazing family to tend to, I have children who need me and friends too. Your health is important and your fun is important. Don’t miss out on that. There’s a lot of good stuff we shouldn’t miss.


My biggest mistake was not going into a niche immediately. I wasted two years of my business this way. On the other hand, I’m thankful for that time because it taught me so much on what I can do and what I can’t do. It made things so clear about me, my product, and my services that I truly don’t want to miss that the mistake worked for the greater good of my company.

Stephanie Carls on KAMR NBC 4 Amarillo Studio 4: Tech for the Millennial Mom

Stephanie Carls

Even though these tech items are done in a segment about moms, they can work for any woman! From a smartring to a purse that charges your phone, we made sure to cover some top products you might not be able to live without. Let's go down the line of what was featured:

Ringly: Go ahead and leave your phone in your purse without any worries of missing those important notifications. If they are important, just let Ringly notify you! This beautiful smartring syncs with your phone and let's you enjoy the moment instead of constantly checking your phone. See my full review here.

Wifi Baby 4: Wifi Baby 4 is a wireless-network based camera that allows parents to stay connected anywhere with password-protected video, audio and notifications via apps on iOS or Android devices. Parents will have a peace of mind with the new 2015 version with HD video, a 35% wider field of view, improved night vision and the option to stream to Apple TV, Android TV, Chromecast, and Fire TV. Designed with the modern parent in mind, the app still allows multitasking like email, text, and use of others apps while being alerted with background audio or notifications when baby is crying. 

Chic Buds Crossbody Power: Staying powered throughout the day doesn't have to be big, bulky, and without some great style! The Chic Buds Crossbody Power is the secret weapon every modern Wonder Woman needs to charge through the day on full power. Featuring built-in USB cords for easy charging of your phone, you will look chic with this purse across your shoulder.

Motorola Moto 360 2nd Generation Smartwatch: This smartwatch has to be the most beautiful smartwatch on the market! I love the round face and all of the ways this watch keeps me going throughout the day! You can get all of your messages, notifications, and weather at a glance and with all of the customization features, you'll find something that is perfect for your style. Plus, this works with both Android and iOS phones! Find my full review here.  

EIU Proud

Stephanie Carls

Eastern Illinois University means so much to my family, but it all started with my mother, Julie Nimmons. Not only is she an Eastern alumna, she continued to impact the campus through her leadership. She has served on the Lumpkin School of Business Advisory Board, named a Distinguished Alumna, served ten years on the Board of Trustees and served with one year as Chair, and was awarded an honorary doctorate. I'm so thankful for the example she continues to set for me and I am proud to call myself an Eastern Illinois University alumna.