Customized Hair Care: Formulate Hair Care Review

Have you ever thought about the technology that goes in to making your shampoo and conditioner? Yeah, probably not. But what about using technology to customize the shampoo and conditioner JUST.FOR.YOU?! Now that’s what I’m talking about!


Formulate reached out about testing out their app and their customized shampoo and conditioner. As a tech girl, I immediately downloaded their app and spent some time going through it. It’s sleek, well thought-out and provides one of the best user experiences I’ve seen.

Using their app, or even their website if you wanted, you are taken through a series of questions about your hair, your hair goals, your lifestyle, environment, etc. With all the information you provide, they can then engineer a perfect match for your hair. You are even able to choose a scent that you appeals to you and it’s strength. I’m one of those girls that loves being able to have great smelling hair, so mine is personally set at STRONG!

Once your delivery arrives (and boy are these bottles GORGEOUS!), not only will you have the best shampoo and conditioner for YOU, you have the best customer service behind you. The team at Formulate will check in on your formulas and if something isn’t right, they will work with you to get the right formula in your hands and in your hair — FREE!

Their formulas are also preservative-free, sulfate-free, paraben-free, and cruelty-free. This is something we can ALL get behind! My hair feels healthy, shiny, and this formula is da bomb! I can easily go a couple of days without washing it as my hair isn’t weighted down with unnecessary products and chemicals. Who ever thought you’d have a way to customized your hair care? Thankful for Formulate!

Now, it’s YOUR turn to try Formulate! They were sweet to offer a giveaway for you!

Enter here: https://www.formulate.co/u/stephaniecarls

The giveaway ends on February 1st and is for US residents only. ALL entries will receive $5 off their purchase and free shipping.

New year, new hair!