Hey there! 👋
I’m Stephanie!

I've spent over a decade living a double life.

On one side, I'm a content creator who's partnered with brands like Ford, Verizon, Amazon, Google, and Nike. On the other, I've been a leader on corporate communications teams—building strategies, developing brands, and working inside the machine where those decisions get made.

Most people pick a lane. I never did. And that's turned out to be the whole point.

I understand creators because I am one. I understand brands because I've been inside them, building their social presence and shaping their messaging. That dual perspective is what makes my work useful—I know how both sides think, what they need, and where the disconnect usually happens.

These days, I'm the Lead Video Host at RetailMeNot, where I create content for social platforms and branded campaigns. I also represent them on national media, breaking down consumer behavior, shopping trends, and spending patterns for outlets like the TODAY Show, The Wall Street Journal, NBC News, Fox News, and MarketWatch.

Before RetailMeNot, I led social strategy across industries. That work got recognition from places like the Muse Creative Awards and Oktopost's Top B2B Social Media Leaders in North America. But honestly, the recognition matters less than the pattern I noticed: brands struggle to connect with creators, and creators struggle to speak corporate. I can do both because I've lived both.

What I'm open to:
Media commentary on consumer trends, shopping behavior, and the creator economy. Guest appearances and speaking opportunities that make sense. If you're press looking to connect, reach out to RetailMeNot's PR team at media@rmn.com.

I live in Austin, Texas with my husband Drew and our two boys, Chase and Carson. When I'm not breaking down why people buy what they buy, I'm usually explaining to my kids why they can't buy everything they see.