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Cision: Tips for Driving Results at Events With Social Correspondents

 
StephanieCarlsSocialCorrespondent
 

During an interview with Cision, I helped give insights into my experience working with brands as a social correspondent. From that interview, they created a tip sheet that includes ten tips to help you find, work with, and leverage social media correspondents at your next event. 

Digital correspondents drive higher engagement rates and produce a ton of nontraditional content like videos and photos alongside social updates and in-person conversation. To help you get started, here are 10 tips to help you find, work with, and leverage social media correspondents at your next event:

1. Know The Skills

Social media correspondents have a unique skill set. Many people make the mistake of hiring someone with traditional reporting skills. Instead, look for people who are comfortable with the camera; know how to write; can establish rapport and guide conversations, online and off; and know when to dive into people’s answers and when to stop a conversation that isn’t going anywhere.

2. Be Strategic

Not every event needs a correspondent. Look at your PR and event-planning calendar. When might a correspondent make the most sense? How would their presence benefit your brand? What content and conversations could they generate? Are you sponsoring a conference, for instance? Then a social media correspondent can increase awareness of your brand at the event and extend your impact beyond the booth.

3. Seek Alignment

Social media correspondents are a great way to reach new and existing audiences, but only if they align with your brand. When you find someone who can represent you in a professional manner, they will garner the right kind of interactions and content.

4. Establish Ground Rules

How will social media correspondents decide whom to interview? Where will they be active online? What brand guidelines do they need to be aware of? Give them the information they need to succeed as your representative.

5. Let Correspondents Be Themselves

Correspondents are partners, not employees. You hire them because of their unique voice and reach. Let them be themselves. They’ll be perceived as authentic, making you more credible and trustworthy.

6. Choose Content Creation Goals

What one content piece do you hope to get out of your social media correspondent’s presence? Branded event coverage? Customer interactions? Testimonials? Thought leadership? Determine your goals before the event.

7. Augment Interviews With Live Streams And Messaging

Meerkat and Snapchat aren’t blips on the screen. They point to a time when live streams and fast-moving interactions are everywhere. How can a social media correspondent create that type of content?

8. Go Behind The Scenes

Give correspondents backstage access. Let them share behind-the-scenes activity with videos, photos and social updates. It’ll build excitement and grow attendance.

9. Repurpose Content

Once you have original content, think through alternative formats. Create outtakes. Take quotes from interviews and turn them into social media updates. Use photos as stand-alone highlights. Publish a post-show wrap-up. Produce teasers for next year’s event. You can repackage content in many, many ways. Get creative!

10. Know Your Metrics

What defines success? Sales is only one metric. Also track increased engagement, brand awareness, and website traffic. How will you measure those things to assess value and improve future efforts?

Guest on The Marketing Lifestyle Show (Episode 36: Effective Digital Correspondency and YouTube)

StephanieCarls_TMLShow

Amy Schmittauer invited me as a guest on The Marketing Lifestyle Show last week! We had fun chatting about SXSW, my work with GoPro, but especially my experience as a digital correspondent for brands such as Chevy, Marketwired, and Cottonelle.  The link to listen is below as well as links to subscribe on iTunes and Stitcher Radio

But wait....THERE'S MORE!

I'll also be joining Amy as she takes Savvy Sexy Social LIVE on the road! When she comes to Dallas, I'll be hosting the day along with Amy! If you are in the Dallas area (or heck...come and fly in!!), this will be a fantastic event to help YOU get started with video. Why wait? Come and learn from Amy as she gives helpful tips and even has you filming THAT DAY! Check out some of the footage from the Columbus event below:

Be sure to follow Amy ALL over the interwebs!

Savvy Sexy Social Website

Follow Amy on Twitter (Personal and Savvy Sexy Social)

Savvy Sexy Social on YouTube

YouTube for Kids now available on Android and iOS

YouTubeforKids

YouTube announced last week they would be releasing the YouTube Kids app which would make it safer and easier for children to find and watch videos on the platform. It's available on both Google Play and the App Store in the US. 

The app features a very playful design with large images and even a built-in voice search to help children search for things they are curious about even if they can't spell or type. You can feel much safer knowing that all videos in the YouTube Kids app is narrowed down to content appropriate only for kids and parental controls are also included:

  • Timer: Control your child's screen time with the built-in timer. Once the timer goes off, the session is over. You aren't the bad guy anymore!
  • Sound settings: Background music and sound effects can be turned off while kids are browsing. 
  • Search settings: You can limit the pre-selected videos available on the home screen or even turn off search completely. 

Check out the video below to get a quick preview of the app! Will you be using this with your children?